About Us

Camden Fashion was created to reflect a lifestyle that blends everyday clothing with a touch of modern character. Items that speak through form, line, and presence.

We believe attire is part of one’s daily pattern and flow. Our journey has focused on selecting pieces that fit naturally into the lives of our customers. Refined, tasteful, and never overly complicated.

The Genesis: Jane’s Journey from Antwerp: This vision is rooted in Belgium, born in the mind of Jane MacLeod, a young creator from Antwerp. Influenced by the firm yet elegant style of Scottish attire, Jane believed that great style was found in longevity and purpose, not in flashiness. When Jane relocated to London to start her first online shop, she found inspiration in the vibrant heart of Camden Town. It was here, where historic markets meet punk energy, that the brand's name and its underlying idea were conceived. The aim was not simply to sell items, but to bring the Belgium’s appreciation for timelessness and lasting appeal to London’s swift moving fashion world. Jane understood that people needed a wardrobe that worked just as well for the morning trip as it did for an evening outing a wardrobe that was dependable, elegant, and clear.

Today, Camden Fashion is an online tribute to that conviction: that the best items in your wardrobe are the ones you can count on daily. Jane brings her Belgium’s sense for pure shapes and utility to every collection, enriched by the modern, global inspiration she discovered in the South of England.

We’re continually looking for ways to explore new shapes, design directions, and refined cuts while maintaining the practical side of fashion that customers can rely on. Our goal is not to chase trends, but to provide a consistent source of clothing that works across time and setting.